Consumer products
Trends 2021
- Resetting Go-to-market strategy: Consumers changed their behavior and preferences, so industry are recalibrating how they segment consumers, prioritize channels, establish product portfolios, position their brands, and deploy service models,
- Accelerating shift to digital,
- Building supply chain resilience,
- Make improvements across all businesses structure and operations to be needed for future success (e.g. cost structure realignment),
- Connecting purpose to profit.
Specifications
Challenges and Opportunities 2021
- Changing Consumer Habits
- New Entrants and Competitors
- Challenges with Supply Chain Distribution
- Damage to Brand and Reputation
Objectives
- Resetting go-to-market strategy in adapting to the sudden shifts in channel preference as a means of reaching and engaging consumers.Also making moves to directly sell to consumers (DTC).
- Shift to digital by improving e-commerce- and shopping platforms, transforming internal capabilities and investing in RPA, AI and digital DTC channels
- Focus on supply chain resilience where customers can rely on, so they can manufacture what is required as well as predict how much they need and where it will be needed in response to demand. In addition building in the flexibility required to shift supply around to different locations and channels based on the continuously changing consumer needs.
- Pursue a more strategic, structural cost transformation to defend and advance competitive positions, as well as to fund future M&A opportunities..
- More attention to purpose, corporate values, sustainability, social justice, equality, and environmental consciousness alongside profit.
Our Solutions/Services
- Project/Program Management to overlook and combine the different initiatives with clear milestones,
- Cloud Solutions to provide a save passage to cloud
- Strategic Assessment to validate/design the digital enterprise roadmap and possible focus/inclusion of M&A related strategic choices,
- Business Intelligence & Advanced Analytics Services to design/improve intelligence, predictive analytics and performance management around consumer behaviour.
Benefits
- Improving return on digital investments,
- Efficiency on integration of multiple related initiatives,
- An integrated strategic direction in which M&A opportunities could be included to adapt to market disruptions/changes,
- Increased forecast accuracy and adaptation to customer demands based on predictive insights,
- Improved reliability and efficiency of reporting,
- One integrated architecture combining innovative digital solutions.
Reference Cases
Global Sportswear Company
Improves Financial Consolidations, Reporting, Planning, and Analysis with SAP BusinessObjects Planning and Consolidation.
Global Consumer Electronics Company
Best in Finance and Finance Excellence Program. Full integration of data model, consolidation, planning and reporting process with SAP BW/BPS/BCS